Stephen A. Ruffa, B.S. '82, aerospace engineering, and author of Going Lean, gave the final Whiting-Turner Business & Entrepreneurial Lecture of the fall semester. (Photo by Al Santos.)

Abstract
What happens to most companies when the economy dives, fuel prices spike, or crisis strikes? Manufacturers, retailers, airlines and others face a downward cycle of loss, sending turmoil across their corporations, suppliers, and ultimately to their customers—compromising their ability to hold down costs and turn out the quality and innovation so essential to profitability and growth. But this need not be the result. Drawing on his unique study of aerospace manufacturing, his demonstration projects, and research on today’s leaders across manufacturing and service industries, author Stephen Ruffa describes how some companies have managed to defy conventional wisdom. By applying “lean dynamics” principles, these firms consistently thrive in today’s challenging business environment, sustaining profitability, growth, and innovation.

Biography
Stephen A. Ruffa is the author of Going Lean: How the Best Companies Apply Lean Manufacturing Principles to Shatter Uncertainty, Drive Innovation, and Maximize Profits (AMACOM, 2008), and is the first to describe the principles of lean dynamics. He worked for the U.S. Defense Department for a quarter century as an engineer and a manager, engaged in supporting many of its dynamic needs—from the design, manufacture, test, and repair of cutting-edge aircraft, to projects ensuring the availability of critical supplies for wartime demand surges. Ruffa's works have been widely recognized; his previous book, Breaking the Cost Barrier: A Proven Approach to Managing and Implementing Lean Manufacturing (John Wiley & Sons, 2000), was awarded the 2001 Shingo Prize for Excellence in Manufacturing Research. He is currently President of Lean Dynamics Research, a research, training, and management advisory firm focused on lean dynamics principles and practices. Ruffa received his B.S. degree in Aerospace Engineering and M.S. Degree in Technology Management from University of Maryland.