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IHOF Story Fall 2009, VOL. 9 NO.2

Buno Pati

Q: Who were your mentors at the
Clark School, and do you stay in
touch with them today?

A: “If I were to pick one person, it would
certainly be my thesis advisor Perinkulam
Krishnaprasad, professor of electrical and
computer engineering. He did not constrain me or other students in our research pursuits. He gave us lots of freedom, and that is incredibly valuable. In many ways, my work drew him into new areas, which he supported. I am at the university three times a year for various board meetings, and I do look him up.”

Q: What led to your first entrepreneurial
venture with Numerical Technologies?

A: “That was a function of moving to
Stanford and the Silicon Valley area in the
early to mid-1990s when there was a flurry
of activity, mostly around Internet companies and a variety of start-up technology companies. You can’t avoid thinking about entrepreneurship in that environment. The core technology for Numerical Technologies came from my work at Stanford. The environment fosters thinking about commercial applications that you can either take into the market

yourself as a company or someone else can take and run with. The Clark School did not have that environment at the time, but it has since developed it.”

Q: What were key factors in your
success?

A: “Aside from timing and luck, having
the right people around you is very important. It goes along with the environment. I had some very good people, as board members, general advisors and mentors, who provided the right infrastructure.”


Q: Did your ventures seem risky to
you at the time?

A: “I get asked that question constantly.
Most people who start companies or even
join early startups do not think about it
in terms of risk. They would be focusing
on the wrong things. You need to look
at what you get to build. Do you come
out of it with a set of skills that are more
valuable? In startups, you are able to do
a number of things you could never do
in a large company. An engineer could
be involved in or even drive a marketing
effort. Those are skills that are valuable
throughout your career.

The most difficult thing was calling
my father, who is a long-time professor at
Maryland. He had been in academe for 45
years and came from a very academic family. I told him that I was leaving Harvard
(where I was then an assistant professor)
to move back to the West Coast to work
on this company. The questions that came
back to me included risk, but ultimately
the big question was: “Do they pay well?”
In that context, I thought, who is ‘they’
and what is ‘pay’?”

Q: What has been the impact of your work on the semiconductor industry?
A: “The net impact is very high. The
semiconductor industry, at the time, was
struggling with the dilemma of continuing
to decrease feature sizes. The engine
for that industry has been the continual
decrease in the size of circuit elements,
fabricated on a chip that costs less and
consumes less power. There was a perceived road block at the time, and we
were able to create the technology and
tools to enable the semiconductor industry to keep going along its path. Virtually every chip in the world is made using that technology.”

Q: How would you describe how
your work has improved people’s
lives?

A: “We use the electronics and chips in
virtually every aspect of our lives today,
whether it’s the phone or the computer. We have come to count on constant
improvement in our gadgets and devices

Why Buno Pati Was Selected

and technology tools. I would say the flow-through from the semiconductor
industry has improved people’s lives.”

Q: Sezmi is a very different type of
company. What steered you in that
direction?

A: “What leads you to these things is
essentially the opportunity. And the rest
is all about learning how to do it. At Sezmi, what we are doing is easy for most
people to understand. The environment is
very disrupted right now in the television
industry. You have digital video recorders,
digital televisions and products to push
Internet content on to your television set. It’s all available, but it is a very fragmented environment and an unpleasant experience. Most people are struggling with the number of wires and the number of remotes they need. That is almost an ideal setting for someone to come in and say I can change this. I can bring it all together, and I can get rid of the biggest headache most people have, which is the price they pay for services that they largely don’t use. Sezmi is a full replacement for cable and satellite at half the price you would pay for any comparable offering.

Q: How can engineering schools prepare students to become innovators and entrepreneurs?

A: “Engineers tend to be innovators at
heart. Whether or not they exhibit it up
front, it’s there. It’s an innate quality among people who go into engineering.

Two things are missing in today’s
engineering education. Engineering
schools typically do a poor job of teaching students to communicate. You can never be an entrepreneur without those skills because you are constantly selling the ideas, the vision and the concept for your business.

The second one is a little bit harder to
teach. In an entrepreneurial setting, you
can’t be afraid of going out on a limb.
The Clark School is building the necessary
support for entrepreneurship and
establishing an entrepreneurial culture to
reduce that fear. When surrounded with
examples of successful startups, students
may begin to understand that their perceived risks are not true risks.”

Q: Do you have any advice for budding
entrepreneurs?

A: “If I had one piece of advice it would
be to stop thinking and obsessing about
every detail. Too often you worry about
everything that can go wrong. As entrepreneurs you need to focus on what you are doing right.”

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